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Fred Allard: Dis Lui Toi que Je T'aime (Last Hommage to Karl)

 

Fueled by themes of conspicuous consumption, luxury brands, and constructed identities, Fred Allard’s (France, 1986) ‘Shopping Bags’ series has made its mark on the international contemporary art scene. With iconic cultural symbolism taking center stage and immortalized in transparent resin, Allard’s signature artworks are immediately recognizable. He portrays the era of our society, a world in which  brand dominates product and image matters most.